Innovation Management and New Product Development, 7e (eBook)

Innovation Management and New Product Development, 7e (eBook)Overview: Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. ISBN: 9781292251561 Edition: 7 Publisher: Pearson Format: Digital AU

discussion of current industry trends

by Browaeys and Price

a team of accomplished financial practitioners and educators delivers the newest version of their highly anticipated text

Written in an engaging literary style

Overview: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts

case-based approach helps students apply Microsoft® Office® skills to real-world business scenarios based on Burning Glass market insights while reinforcing critical-thinking and problem-solving skills

ISBN: 9781292186382

Weigold/Arens

Overview: The Performance Management Playbook takes the stress out of managing people

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Understanding Cross-Cultural Management

Overview: Cengel’s Thermodynamics is known to be student friendly