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Business to Business Marketing Management: A Global Perspective, 4e (eBook)
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Business to Business Marketing Management: A Global Perspective, 4e (eBook)Overview: Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. ISBN: 9781000487305 Edition: 4 Publisher: Routledge Format: Digital AU Course: BMKT341, BMKT492
AU Course: 16SMGB214
This new book guides you concisely through the marketing planning process from start to finish
Using an FSA-oriented framework and the AMPS model
providing you with the best ways and strategies to learn
Overview: The new fourth edition of Principles of Business Information Systems features new cases
ISBN: 9781266313240
case-based approach helps students apply Microsoft® Office® skills to real-world business scenarios based on Burning Glass market insights while reinforcing critical-thinking and problem-solving skills
AU Course: BMGT321
Edition: 13
Publisher: Routledge
ISBN: 9781529738018
have specialist product knowledge and are far more knowledgeable and demanding than the average consumer
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