SKU:29560417187
Marketing, 8e (Connect)
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Ships within 48 hours · Estimated delivery Jul 12 - Jul 17
Description
Marketing, 8e (Connect)Overview: Marketing was designed to show todays social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. ISBN: 9781398918542 Edition: 8 Publisher: McGraw Hill Format: Digital AU
and hands-on application assignments
case studies
and human behavior is recognized as central to effective service management
ISBN: 9781266313240
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs
AU Course: BMKT212
AU Course: ELDL2A
to decide what they need to pursue
the text equips them to engage confidently and critically with theories and principles of economics
focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management
ISBN: 9781398930773
and with new case studies and examples
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