51-30 Chrono - Silver / White Lume

51-30 Chrono - Silver / White LumeMore than a pretty face with a giant ego, the 51 30 Chrono is the ultimate statement piece, bridging the gap between fashion and function. This oversized analog watch commands the room at first glance with a 51mm stainless steel case, boldly printed indices, custom molded hands, and a 30 ATM water rating. This is the OG of big time style.

This limited-edition 51-30 Chrono is both superstitious and super collectible

When you're not planning on offloading much gear

The Japanese quartz movement features a sweeping second hand and the dial includes all the details of the watch — like the raised indices and custom-molded hands — that have made it one of our most loved models

June 22 at 6pm PDT

and all your smaller accessories stay organized in the bevy of strategically placed pockets

Run it as a backpack or duffel

During the night

keeping the sun off your face while keeping your style on point

Frankie is an expression of individuality—bold

Full of features

the fuzzy towel texture of this bucket will keep you forever dry and fly

And in those moments where direction matters