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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook)
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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook)Overview: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. ISBN: 9781003295150 Edition: 5 Publisher: Routledge Format: Digital AU Course: BMKT451
It provides an evidence-based approach to managing innovation in a wide range of contexts
or general economics
and helps students understand how communications are produced and transmitted
students discover their values
analysing your competitive situation
Overview: Mechanics of Materials provides a precise presentation of subjects illustrated with numerous engineering examples that students both understand and relate to theory and application
AU Course: 21SMCE322
AU Course: 16SMGB215
Overview: This fourth edition of the market-leading Employment Relations: Theory and Practice provides readers with a comprehensive and engaging introduction to employment relations in Australia
New to this edition is a section on the fundamentals of surface production operations taking up topics from the oilfield as originally planned by the authors in the first edition
AU Course: BECO292
and other important issues such as location strategies
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