Entrepreneurship (Connect)

Entrepreneurship (Connect)Overview: Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to

but also why these processes exist and how to evaluate whether they are working

AU Course: 20SMRB410

Through detailed behind-the-scenes perspectives on the production of goods and services from music concerts to e-commerce package delivery

it focuses on service for competitive advantage and integrates technology

social media

especially in the canon of social media and the digital age

Students are encouraged to think critically about issues from the perspectives of employee

computational aspects

and considers the globalisation and subsequent internationalisation of event management

is the ideal learning resource for those studying relevant subjects

all incorporated and auto-gradable within Connect

ISBN: 9781264555703